As a client, what makes the biggest difference to you during a real estate transaction? Pricing? Location? Photos and video? Or is it your agent’s market knowledge? Trustworthiness? Negotiation skills? Wildlife expertise? Years of experience?
The truth is ALL of these have an impact. But how do you know your agent can leverage the maximum number of these factors to make your experience positive? For me, it’s teamwork. But I didn’t start out with that mindset.
After selling several million dollars in volume, I faced the reality I can’t meet 100% of every client’s needs by myself. I am just one man. Hard working and honest, as my faith demands. I have decades of sales experience. I am an avid hunter. And for a long time, I tried to manage everything on my own.
As I searched for opportunities to grow professionally, I asked myself: When working with multiple parties, how do I ensure all parties feel equally represented? And how do I build enough trust from a stranger to be hired or to list someone’s property?
Then one night, I looked across the living room and it hit me! A TEAM! I needed a team to bring different perspectives to my business. Fortunately, the immediate solution was close to home: my spouse, Marla. She is bright and energetic. She has a degree in marketing. She loves people. And she is my best friend!
So here we are. Working together for the past three years. Because as a team we better understand client needs and can work toward meeting them.
As a team, we can offer more to our clients:
- Two Advocates, One Goal: Two experienced perspectives on every decision.
- Availability: One of us is usually reachable 7 days a week.
- Complementary Skills: We lean into each other’s strengths to offer a full-service experience.
- Empathy for the Buying/Selling Experience: Marla and I have bought and sold properties together over the course of our 40-year marriage. We know the stress and excitement it brings to a relationship!
- Stability and Continuity: No handoffs to an unfamiliar assistant or junior agent. The same two people are with our clients from first call to closing.
While Marla doesn’t appreciate my taste in convenience store snacks and sometimes the boundaries between work and home blur, I couldn’t ask for a better teammate. Together, we are making a positive difference for our clients and for the new real estate professionals joining our Oklahoma team.
If you are looking for an experienced team to help you buy or sell land in Oklahoma, we’d love to earn your business. If you have always wanted to work in the land business but don’t know where to start, we would love to share with you why America’s Land Partners is the fastest growing real estate company in the nation.
Not in Oklahoma but want to work with a trusted land professional? Let us connect you with one of our colleagues at America’s Land Partners!
Greg Ford, Managing Broker
